Blog Assignment #10 – The Groundswell Inside Your Company

My previous blog posts have been in regards to using the groundswell to connect with your consumers. This blog focuses on using the groundswell to connect with your employees. According to Groundswell: winning in a world transformed by social technologies by Li and Bernoff employees are a natural constituency for social connections. Your employees share a common goal, the success of your company. Within larger companies, internal communication can be difficult. Throughout the world organizations are helping their employees connect on internal networks, wikis, and idea exchanges; these applications “tap the power of the groundswell of ideas among the people who know best how your business runs, your employees” (Li & Bernoff, 2011). Chapter 12 in Groundswell discusses strategies for nurturing the internal groundswell, which include:

  1. Promoting a listening culture from the top down – This strategy is only successful if the culture of the workplace permits it; there needs to be a high degree of trust between management and employees to get employees to interact because employees have a large stake such as their jobs and livelihoods. If management does not actively participate this strategy will fail.
  2. Easing and encouraging participation with incentives – Organizations need to find an effective way to get the inactives to interact. Coercion is not the answer. Groundswell describes one  effective way to get employees to participate is to create easy “on-ramps”.
  3. Finding and empowering the rebels in your organization – Help the rebels try things, pick them up when they fall down, dust them off, and help them learn from mistakes. Use management  to identify when success begins, what is succeeding, and have them duplicate it.

Source: Ateiler (2014). Retrieved from:

At Telus World of Science we offer a couple of platforms where employees can communicate. The main communication channel is an internal emailing platform where employees receive all of the information that is relevant to them, and a lot of information which can be non-relevant. The second platform for communication is called SIM, which is basically like an internal wiki that employees can use to update issues within our facility. SIM is also a great source of information.



Ateiler (2014). Retrieved from:

Li, C., & Bernoff, J. (2011). Groundswell: winning in a world transformed by social technologies. Boston: Harvard Business Review Press.



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